{"id":98,"date":"2026-03-27T14:05:33","date_gmt":"2026-03-27T14:05:33","guid":{"rendered":"https:\/\/www.thejubril.org\/?p=98"},"modified":"2026-04-01T10:27:53","modified_gmt":"2026-04-01T10:27:53","slug":"the-shift-to-social-selling-why-your-network-is-your-net-worth","status":"publish","type":"post","link":"https:\/\/www.thejubril.org\/index.php\/2026\/03\/27\/the-shift-to-social-selling-why-your-network-is-your-net-worth\/","title":{"rendered":"The Shift to Social Selling: Why Your Network is Your Net Worth"},"content":{"rendered":"\n<p>The days of &#8220;Always Be Closing&#8221; (ABC) are over. In the digital age, the new mantra is &#8220;Always Be Helping.&#8221; This is the essence of <strong>Social Selling<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">From Pitching to Positioning<\/h3>\n\n\n\n<p>People no longer want to be sold to; they want to be educated.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personal Branding:<\/strong> Your LinkedIn profile is your new storefront. If you aren&#8217;t sharing insights about your industry, you don&#8217;t exist in the buyer&#8217;s mind.<\/li>\n\n\n\n<li><strong>Warm Introductions over Cold Calls:<\/strong> Data shows that buyers are 70% more likely to engage with a salesperson who was introduced through a mutual connection or who provided value via content first.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">The 80\/20 Rule of Content<\/h3>\n\n\n\n<p>To succeed in social selling, 80% of your posts should be helpful, educational, or entertaining. Only 20% should be a direct &#8220;ask&#8221; or a promotion of your services.<\/p>\n\n\n\n<p><strong>Key Takeaway:<\/strong> Stop looking for customers and start looking for people to help. The sales will follow the trust you build.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stop looking for customers and start looking for people to help. The sales will follow the trust you build.<\/p>\n","protected":false},"author":1,"featured_media":164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-98","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-and-marketing"],"jetpack_featured_media_url":"https:\/\/www.thejubril.org\/wp-content\/uploads\/2026\/03\/1-1.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thejubril.org\/index.php\/wp-json\/wp\/v2\/posts\/98","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thejubril.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thejubril.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thejubril.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thejubril.org\/index.php\/wp-json\/wp\/v2\/comments?post=98"}],"version-history":[{"count":2,"href":"https:\/\/www.thejubril.org\/index.php\/wp-json\/wp\/v2\/posts\/98\/revisions"}],"predecessor-version":[{"id":121,"href":"https:\/\/www.thejubril.org\/index.php\/wp-json\/wp\/v2\/posts\/98\/revisions\/121"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thejubril.org\/index.php\/wp-json\/wp\/v2\/media\/164"}],"wp:attachment":[{"href":"https:\/\/www.thejubril.org\/index.php\/wp-json\/wp\/v2\/media?parent=98"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thejubril.org\/index.php\/wp-json\/wp\/v2\/categories?post=98"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thejubril.org\/index.php\/wp-json\/wp\/v2\/tags?post=98"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}